Cuei Wheels was founded by Thiago Lessa to elevate the quality and experience of downhill riding. Cuei means rabbit in Portuguese and it was a nickname for downhill riders in Brazil. Thiago is one of the fastest riders in the world and also became world champ in 2017. He was searching for many years for a perfect wheel to match every track. As he was unsatisfied with most of the wheels he tried, there was only one last option. Making and prototyping his own wheels took some time while testing and searching perfect urethane formula that suits every kind of wheel. The time has come and now Cuei wheels have a couple of wheels designs that are part of big longboard evolution. Enjoy the ride with dope Cuei wheels!