Madrid was founded by Jerry Madrid, back in 1976, when he dropped his career as a firefighter and started creating boards.
Madrid was one of the first brands to bring modern concave, and their boards became part of pop culture, as they were used in Back to the Future, and recently in Stranger things. Their boards are often valued as collector's items, and they often make collaborations.
Madrid used their knowledge about skateboarding in general and came up with longboards that are gorgeous and fun to ride. They also have a successful downhill team, and their downhill lineup always reflects the newest trends.